Why Is YELP Important?
Millions of people turn to YELP to make spending decisions. YELP users are ''intent shoppers'' -- they are consumers looking to purchase from a local business.
74% of consumers searching online for a local business turn to a review site.* In the U.S., YELP had 92.9M unique visitors on desktop and mobile.**
79% of YELP users who make a purchase at a business they found on YELP do so within a week.***